الجمعة، 4 أبريل 2014

How Australia managed to grow its Smartphone penetration by 400% in 6 Years

Smartphone Explosion : Why developing Nations need to follow Australia's Example



The Massive Australian Mobile Explosion Explained | Business Insider: "Australians have adopted smartphones and tablets into everyday culturefaster than consumers in many other developed economies There are several explanations as to why. Geography is one factor. 

Among the several reasonswhy the country has been able to achieve rapid mobile growth has been the push
given to mobile hardware and wireless data services by
the Australian carriers. The carriers haveexpanded coverage areas and updated network infrastructurein densely populated, metropolitan hubs like Sydney and Melbourne. This
has created a virtuous cycle: Greater demand for data services increasesconsumer demand for smart mobile hardware."

Smartphone penetration of the Australian mobile subscriber
base has exploded to an estimated 84% in 2013 from just 19% penetration in
2007, according to the Australian Mobile Phone Lifestyle Index

Australia is the top major smartphone market globally:With 22 million inhabitants Australia has a smaller population than other major
mobile markets such as the United States, South Korea, and the United Kingdom,but it has higher rates of smart device ownership. 

Datarevenues an indicator of a developed economy  — as opposed to voice andtext revenues — already accounted for42.7% of overall wireless revenue for the top Australian carriers in 2011. Thatputs Australia in the data big leagues, a bit above the United States in terms of data’s share of revenues.


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