Americans are expected splurge big time on mothers day , spending by an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest ever mothers day spends in the survey’s 12-year history, according to the latest survey from the NRF conducted by Prosper Insights & Analytics. Total spending is projected to reach $21.2 billion on mothers day representing a 6.6% rise from last year’s $19.9 billion.
This years mother day gifts includes greeting cards with 80% planning a purchase), followed by flowers (67.2%) and special outings (54.2%). (33.4%) top the list of shopping destinations, ahead of specialty stores (28.2%), online (25%) and discount stores (24.8%).
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