The 5 functionalities which google considers relevant for your site's mobile friendliness
The new Google mobile friendliness search update has been a watershed in the history of search marketing.Its an indication of how the Internet is moving towards digitally connected devices and how "the nature of search" is moving from content driven approach towards functional led approach
The chart shows what you need to actively invest in when it comes to your key focus areas. Feature and functionality are the biggest issues when it comes to your mobile site.Assume if a person who does not know " a mobile search" from a desktop search who is suddenly asked to navigate your sites content on a smartphone.That is half the problem solved. Make use of sliders including collapsible content.Ensure your call to actions is prominently displayed via big buttons.The contact us functionality should be based on click to call and click to sms.
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