Hubspot, Marketo, Pardot, emerges as the top 3 market leaders in the digital marketing automation SaaS market. Led by a hubspot with a whopping 49% marketshare and more than 37,000 customers Marketo is second with 3,134 customers as compared to 1997 customers for the 3rd ranked Pardot
However according to predictive lead scoring leader Mintigo, Eloqua is leading all marketing automation vendors in terms of revenue enablers with 26% share. This revenue refers to the revenue generated by the total number of clients by signing up for the service
This is what the second chart illustrates, which ranks the vendors based on the revenue share from customers .By this measure, Eloqua has 26% marketshare followed by Marketo with 21% while the Salesforce’s Pardot emerges as number 3 with 17.4% while silverpop's which is now owned by IBM forms 11%
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