How Biggest Brands are investing on their Marketing Budgets : Digital vs Traditional

The above chart shows ;the kind of distribution channels  Brands are  using  in their marketing mix . It is not suprising to see how technology has changed the entire  marketing mix . 48% today believe that " Search" is where the real game The story of marketing and branding today  is based on the  toxic brew of internet and Mobile

Sponsorships, distribution channel promotion and outdoor hoardings and radio advertising  are considered important across traditional distribution channels along with print and Telivision

Across digital, its search, banner advertising, and Mobile messaging in that order