Mobile Audience Insights Report How consumers purchase gets affected by Mobile Influence
Retail consumers use their mobile device to research (37%) and purchase (43%) entertainment-related products more than any other retail product.
Retail consumers are less inclined to use their mobile to purchase specialty items (beauty, jewelry, children’s items) than generic items (entertainment, electronics, clothing).
Retail mobile ads drove 51% more store traffic than non-retail mobile ads in 2014
Smartphones have replaced tablets as the leading mobile device that consumers use to research retail items, with a 110% growth in usage from 2013
While in-store, 61% of consumers would prefer to receive mobile ads with discounts or sales information, but only 49% are actually receiving these ads,
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