Online Sales during Black Friday and Cyber Monday predicted to reach a record high to $89 billon

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Online retailers have started to gear up for Holiday season  as they start to splurge on marketing and advertising budgets  a for Black Friday and the Christmas holidays? | Black Friday (the fourth Friday of November) and Cyber Monday (the first Monday in December) are now witnessing a major shift in spending patterns, with the Adobe Digital Index predicting that $2.6bn – an increase of 15 per cent – will be spent on Cyber Monday alone, with Black Friday growth up by 28 per cent to $2.48bn. 

Overall, the retail holiday season in the US  is set to exceed the 2013 online sales record  . According o emarketer  e-commerce spends  during black friday and cyber monday  is likely to exceed  $72.41bn,  with a  growth of 16.6 %  this year as compared to 2013'

Forrester Research predicts online sales  during this holiday season  would post a record  high to $89bn" Meanwhile, paid for search budgets  are also expected to grow again this holiday season, with revenues growing by 23.6 per cent in 2013 for Black Friday according to Kenshoo's Global Online Retail Seasonal Shopping Report. "