It would be interesting to see the face off between Android vs iOS this during the holiday season eCommerceLast November, the average order placed on a mobile Apple iOS device was $121.48, compared to just $89 for Android devices, according to a new IBM report
.
The data also shows that while we do more web-surfing with smartphones (accounting for 24% of all website traffic, compared to 14% via tablets), consumers are more inclined to make purchases on tablets (11.5% of website sales) than smartphones (5%).
A recent forecast by adobe digital predicts that 31% of online sales will be generated via
smartphones and tablets, up from 21% in 2013 with Mobile Sales touching $418 million
The forecast from Deloitte calls for a 4% to 4.5% overall increase in consumer holiday season spending
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