The 2013, pre-holiday advertising saw 33% ad spend for the apparel, cookware and tech categories
However during the core shopping days from Black Friday, Christmas and cyber monday the biggest ad spends and splurge in came from Jewellery Video Games , and toys. The fourth-quarter ad spend ac these areas represented a whopping 60%, 52% and 56% share of 2013 ad spend, respectively.."
#Holidays 2014,# Cyber Monday,#online sales,#media spends,#holiday shopping
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