42 Million Chinese Consumers purchased Mobile on the web

Latest research data published by ChinaInternetWatch showed that China mobile phones online sales volume reached 42.8 million and online sales hit 66.39 billion yuan (USD 10.74 billion) in 2013, with over 40% YoY increase. Mobile sale peaked during Double 11 promotion, sold out 4.48 million on November 11, 2013( . Tmall created Double 11, which is on Nov 11, nicknamed after Bachelor’s Day by Chinese. Taobao normally can expect sales of over billion yuan on one single day. Last year, the total sales exceed 3 billion yuan (USD 490 million