As media companies start to look afresh at their digital consumers consumption patterns, agencies and brands are re looking on how best to serve consumers " the optimal content without being too intrusive
Interruption based marketing, once the sole reserve of the traditional media, has slowly begun to " show their presence across the : online media ( Youtube ... pre roll..ads ..)
While there are tectonic shifts happening in the media and entertainment industry as : multiscreen becomes more mainstream.as Consumers are influencing content and services in powerful ways. Companies are transforming themselves to serve customers on every screen. And new business models are beginning to thrive.
This report from Accenture rovides some glaring insights on how " Consumers use media " in their daily lives and how it is beggining to influence " online distribution and content strategies
Interruption based marketing, once the sole reserve of the traditional media, has slowly begun to " show their presence across the : online media ( Youtube ... pre roll..ads ..)
This report from Accenture rovides some glaring insights on how " Consumers use media " in their daily lives and how it is beggining to influence " online distribution and content strategies
ليست هناك تعليقات:
إرسال تعليق