The US auto industry is in the midst of massive advertising spends across media The digital media particularly has seen tremendous run-up in search , display and mobile ad spending, piggybacking on cross-industry shifts in marketing budgets and historically strong domestic sales volumes
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report
Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year. All told, substantial annual digital ad spending increases by the US automotive industry will continue for the foreseeable future, according to a new eMarketer report
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