Digital Ad Spending accounts for 25% Global Spends on Media, Internet Advertising Worldwide to Hit $137.53 Billion in 2014 according to eMarketer:
Digital and Online spending including search and display across cross platform devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending."
Digital Spending across the Globe
Digital spend will be up 14.8% over 2013 levels, and will make up 25% of worldwide paid media That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital. -
Nearly two in five digital ad dollars, which is 40% Internet advertising revenue this year will come from advertisers in North America, compared with 28.6% in Asia-Pacific—where share is actually dropping slightly. Western Europe accounts for nearly one-quarter of all digital spending around the world, and other regions make up just a small share
ليست هناك تعليقات:
إرسال تعليق