In Store and Local Search Poised to be the " next Big Disruption in the Search Market

Advertisers are responding to consumers’ high local search usage—especially national ones, which will account for 40% of US local media ad spending this year."polling by Google conducted in partnership with Ipsos MediaCT and Purchased. The study, which looked at US smartphone users ages 18 and older who conducted searches via their phones at least a few times per week, determined that four in five respondents used search engines on their smartphones or computers/tablets to find local information.