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Consumer Goods Historical Spending data |
Consumer Goods brands have traditionally been big spenders on TV and Print.. However that start changing from 2011 onwards, when CPG brands started moving online.. and very soon Procter Gamble, Unilever, Colgate, General Mills started to see amazing results as they started reaching consumers at a fraction of the cost what they did earlier.. With Mobile web Procter and Ganble could have access to consumers via video.. which could be played " with amazing clarity and faster"
Using impressions rather than clicks to measure digital campaigns was far more predictive of real-world results and increased the estimated ROI of Facebook advertising by as much as 75%, according to Ross Link, Nielsen's president of global marketing return on investment solutions.
L'Oreal, the world's third-biggest ad spender behind P&G and Unilever, is set to increase their digital budgets upwards from 12% . Last year 20% Loreal sales came from onlineGeneral Mills has almost doubled their digital marketing budgets from 8% in 2008 to 17% in 2008 Currently 79% of their ad dollars are spent on TV.
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