worldwide motorcycle revenue for harley davidson

The timeline shows Harley-Davidson's worldwide motorcycle revenue from the fiscal year of 2001 to the fiscal year of 2014.

 Harley-Davidson's global motorcycle revenue amounted to around 5.9 billion US dollars in  2013 compared to 6.2 billion in 2014 .The company   dealers managed to sell 267,999 new Harley-Davidson® motorcycles, a 2.7% over 2013, led by a 5.4% 

 increase in international sales.

Net income increased 15 percent as consolidated revenue topped $6 billion for the first time since 2006.Retail unit sales for 2014 were up 1.3 percent in the U.S., 11.8 percent in the Asia Pacific region, 6.4 percent in the EMEA (Europe, Middle East, Africa) region, 2.1 percent in the Latin America region. 

consumer electronics vs computer sales among largest ecommerce product sold

computers and consumer electronics products category is the largest product category in e-commerce, comprising an estimated 21.8% of total web sales. That share is expected to increase to 22.1% of the total by 2018, eMarketer says.

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marketing and ad budgets for top 10 US companies

Source: Kantar Media Research Date: May 20th, 2015 

These are the marketing  and advertising budgets for top 10  US brands.

 Leading the list is the FMCG giant Procter and Gamble who according to adweek has reportedly increased their marketing budgets  by 5% this year. Comcast and General Motors are ranked 2nd and 3rd in terms of ad spends on marketing and promotion. While AT and T and L'oreal makes up the number 4 and 5 respectively (These spends are overall marketing spends which include online and mobile)

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apparels vs gadgets :which category is growing faster online

 Apparels and Accessories  has been growing faster among the two. Historically aparels as product categories  grew by  20%  across the online retail category as compared with 14% growth  in consumer electronics. Data from comscore research shows that Consumer Packaged Goods  lead the product category  which generated a growth of 27% in 2014.

what do people buy online ? ecommerce items by country

Consumer Electronics  ranks as the  number one  most bought category across the world wide  web via online shopping with a global average of 77% .Among all  the countries that  ordered  electronic goods online, US , UK and Germany were the top 3 nations having ordered the highest number of consumer electronic items per user.

The number 2 and no 3 most popular  item purchased online was  Home appliances and Home Furnishings including kitchenware and furniture. China led in buying home appliances online , while  Germany  topped in buying  home furnishings online.Fashion and Apparel were the next most bought online category. China and Germany shops the highest for these goods compared to other nations

( data :ATkearny)

Apple reveals its ipod sales in US

 This chart from statista shows Apple iPod touch sales in the United States from the third quarter of 2007 to the second quarter of 2012 .The Apple  iPod was released first in 2001 and since  the initial release, the iPod has developed and evolved and at present there are 4 different versions available on the market: the iPad Nano, iPod Shuffle, iPod touch and iPod classic. While the market for MP3 players has been declining Apple has and continues to dominate sales and market share in this area  . During the above time Apple has sold 46.5 million iPod touch units in the US between the device's introduction in 2007 and the second quarter of 2012

Jewellery, Gaming and Toys Brands increase the ad spends by 60%, 52% and 56%

The 2013, pre-holiday advertising  saw  33% ad  spend for the apparel, cookware and tech categories
However  during the core shopping days from Black Friday, Christmas and cyber monday  the biggest  ad spends and splurge in  came from  Jewellery  Video Games , and toys. The fourth-quarter ad spend ac these areas represented a whopping 60%, 52% and 56% share of 2013 ad spend, respectively.."

 #Holidays 2014,# Cyber Monday,#online sales,#media spends,#holiday shopping

Procter and Gamble to invests 30% of media spend in digital

Consumer Goods giant Procter and Gamble is   moving more of  its ad dollars into the digital medium, thereby investing almost a third of its media spend in digital, social and mobile as it looks for ways to improve marketing efficiency 

 Executives of Procter & Gamble Co. and Mondelez International both said their companies now spend about a quarter of their U.S. media budgets on digital and plan to keep growing that share as they see improving return on investment. 


 P&G's global brand  head  ,Marc Pritchard  had recently explained about how it has shifted its mindset to “digital back” - campaigns that start in the digital world and build back into the rest of the marketing mix. P&G has previously said that is spends around 35 per cent of its US media budget on digital but has not released a figure for the business overall..


The focus on marketing efficiency comes as P&G, which owns Olay, Pantene and Duracell, saw  declining last quarter with .PG revenues were up by mere 5%YoY   to $22.28bn, down from 2 per cent growth in the previous two quarters. Profits were down almost 16 per cent to $3.43bn.