As programmatic advertising becomes mainstream, Video Ad spending via the medium is set to see a comfortable jump, by 2017, The revenues generated via Automatic Real time Auction based ( RTB ) real time bidding in UK shows that since 2012 revenue growth is expected to grow 10 times to from 35million Euro to 368m Eurois how online display advertising work is set to grow 25% to reach Euro 626 million in 2017 since 2012 onwards
Programmed Automated ads refers to automated, real time bidding to reach users instead of traditional advertisings where ads are pre wired to show ads to the masses
As the definition and application between the Smart TV , Tablets and Smartphones blur.Online Automated digital video ads is set to grow at an enormous pace and is expected to account for nearly 50% of US digital display market in 2014
Programmed Automated ads refers to automated, real time bidding to reach users instead of traditional advertisings where ads are pre wired to show ads to the masses
As the definition and application between the Smart TV , Tablets and Smartphones blur.Online Automated digital video ads is set to grow at an enormous pace and is expected to account for nearly 50% of US digital display market in 2014
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HOW EFFECTIVE ARE RTB PROGRAMMED DIGITAL VIDEO MARKETING ADS |
As the Technology Application TV , Tablets and Smartphones blur.Programnatic Video ads ( run via RTB has shot up )
However the above chart alltough it talks about EU, the percentage of video ad via programmatic technology and how much of it would be a form of larger digital video marketing tools remains to be seen
Among EU is not the same for all countries. UK comes at the top from which 40% of video ads revenue would be powered by programattic channels compared to just 18% in 2013 . Italy and France makes the second 2 spot where P buying is rampant ,with RTB or programmatic video ads spendng to form 36% and 31%
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