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eCommerce during the lead up to this years Valentine day surged on the day led by 23% increase in mobile traffic in US
Combined Smartphone and Tablets accounted for 46% of online traffic to the gifting sites this Valentines day which accounted for 23% online sales
IBM Shopping data further breaks this down
Smartphones drove 33.7% of all online traffic vs 12.4% from tablets However interestingly most online sales conversion happens on the PC. In terms of Devices Tablets drove 12.4 % of all online sales while smartphones accounted for 10.7% sales .The Rest of online retail sales during this Valentine day was via Desktop/PC .
Smartphones drove 33.7% of all online traffic vs 12.4% from tablets However interestingly most online sales conversion happens on the PC. In terms of Devices Tablets drove 12.4 % of all online sales while smartphones accounted for 10.7% sales .The Rest of online retail sales during this Valentine day was via Desktop/PC .
Average Online sales Tablet users was $98.56 per order, versus smartphone users, who averaged $92.37 per order..
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