The chart shows how digital Advertising media device has changed since 2013 vs what device will play the most imp role in online advertising in 2016
- Digital Advertising according to advertisers who participated in this poll is moving from PC to Mobile and Tablets.Since 2013 advertisers feel the importance of Smartphone advertising has increased substantially ( 86% advertisers in 2013 vs 98% forecasted in 2016)
- Importance of TV as a device has shrunk by 7% according to digital marketing advertisers.
- The importance of Tablet as most effective device has grown 18% with 81% acceptance from advertisers in 2013 to projected 99% acceptance in 2016
- The biggest choice of device has been the connected TV as 47% more advertisers are optimistic on this media ( projected 85% in 2016 compared to 2013 47%
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