Global mobile commerce in 2014 according to Goldman Sachs was $204 billion, a number set to increase by nearly 50 percent this year and set to top $415 billion in 2016 –
As Smartphones and tablets have become our shopping device of choice creating and breaking record sales each year.. the Giant Retail Stores are waking up to face a new Frankenstein created only by themselves .Mobile Showrooming a concept which which gives the consumer an highly overrated, hyphenated and attenuated view of its Physical Store , aided by Mobile Apps, Geospatial networks, Reviews and Ratings.
While there are divergence of opinions on mobile’s impact on driving sales to retail stores as its hard to show by numbers , but its easy to spot how many users have stopped visiting retail stores as Mobile Showrooming has profoundly impacted Retail Stores as consumers have new tools at their disposal.
Price comparisons are available to shoppers in real time,Product review sites rates you.. compares you to your competitors eCommerce aggregators list you ..and social media brings all of that together.Each element of the brands trust and social layer of data are stripped and researched , deliberated in shopping forums and an opinion about your product are formed and a customer is converted in real time
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