The online ad spending per capita in Europe has been rising consistently since 2006 onwards and as of 2012 it has seeing a growth of 200% . In 2006 the ad spending onn digital in Europe was around 10% while the print media spends was 60%
A report by IAB, adex benchmark shows that the per capita digital spending across Europe rose from 10% in 2006, which doubled in 2008 to 20% . In 2010 it increased to 30% , while print ad budget shrunk to 45%. In 2012 web advertising spends formed 40% of total media spends in Europe , while print media spends declined to 38%
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