According to the latest Mobile Media Advertising Mix, out of 73% smartphone users where M Media reached , 56% mobile ad impressions were across Android users, and 37% were from iOS consumers. Impressions across non phone connected device (( tablets, consoles,) was 23% ( 3% rise increase as compared to last year
Ad impressions across iOS OS increased by 3% ( 34% to 37% ) during last FY, while Android users saw 4% increase in impressions served across their mobile device ( from 52% to 56%)
Ad impressions across iOS OS increased by 3% ( 34% to 37% ) during last FY, while Android users saw 4% increase in impressions served across their mobile device ( from 52% to 56%)
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| MOBILE AD IMPRESSIONS ACROSS DEVICES |
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| MOBILE AD IMPRESSIONS ACROSS MOBILE OS : |
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