Out of 7 hours of media consumers watch in a day, Mobile accounts for 1.8hours :25% engagement happens on smartphoness

 
                              Mobile devices rule media consumption:

According to Inmobi Globally mobile ranks first in media  consumption with 1.8 hours of the  7 hours spent consuming media   this is more than a quarter of time  spent on mobile, outpacing TV (1.5 hours),  PCs (1.6 hours) and any other channel.  Clearly, mobile asserts its dominance
over Internet & traditional media.