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Among the top 100 Global Most Valuable Brand as Ranked by Brandz, Top 100 , Google and Apple is ranked no 1 and 2 respectively . IBM has held onto its No 3 position with a brand value of $108 billion. |
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The Top Global Brands for 2014 is out, and Google has overtaken Apple to become the world’s most valuable global brand in the 2014 in the Brand ZTM Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. |
After 3 years of consecutively ranking number 1 at top , Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion. Many attribute the " lack of innovation at Apple " as compared to when its founder and CEO Steve Jobs was at the helm. Google in contrast has continued to redefine " technology" and has been seen as a brand that is seen to " disrupt and change the market where it enters, ( Android today has a global 60% over marketshare ).. and it has been able to achieve this is just 6 years of its launch
You can download the full ranking Infographic here
BrandZ Top 100 Most Valuable Global Brands study , commissioned by WPP and done by Millward Brown Optimo has seen its combined value of the Top 100 brand is today worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis
BrandZ Top 100 Most Valuable Global Brands study , commissioned by WPP and done by Millward Brown Optimo has seen its combined value of the Top 100 brand is today worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis
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