الأربعاء، 11 يونيو 2014

Sub Saharan Region is the world next biggest mobile Goldmine,mobile web to see 20 times growth

Recent  research report published by Ericsson  on the state of mobile market in sub saharan region showed many suprises. It  clearly shows that Sub-Saharan Africa is currently undergoing a mobile digital revolution with consumers, networks and even media companies wakening up the possibilities of 3G and 4G technology   with the growth of mobile web, digital traffic  has recorded a 100% increase over the last 12 months.

 Most African users go  mobiles for online activities to  overcome a weak or non existent Internet  /landlines infrastructure across  large swaths of the world's poorest continent

However make no mistake about this ..Africa is where the next  mobile gold mine lies . and its claim to be the Mobile Continent is  increasingly becoming a possibility  with researchers predicting a  20-fold  increase in the "Mobile Web" in the next 5 years, which  is  200% higher (double the rate of growth in the rest of the world. ) than other nations 




Recent Data released by Ericsson   forecasts that there will be more than 635m mobile subscriptions in sub-Saharan Africa ( the pdf below explains how this will be happening ). This is predicted to rise, to about million  by late 2019, when it is estimated that three in four mobile subscriptions will be exclusive for mobile web.

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