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| CONTENT ADOPTION AND ENGAGEMENT TIME BY DEVICES; |
Data from the Millennial Media platforms " Mobile Mix " insights reveals something very interesting.. insights.
Apparently .. marketers have figured out why " Mobile Medium " is going to last a long long time
Consider this .. did you know that the most watched content category across mobile is the least watched in desktops ?The data in the above chart ..( see the bottom 3 and the top 3 categories ) and the time a desktop user spends on each as compared with the mobile use
While Photos,maps and gaming stands lowest in terms of " engagement time" across desktop, the same 3 categories tops across " mobile devices, so as 92% Mobile users spent highest time browsing photos, desktop users spends a mere 8% of their time on the same activity
Mapping and Gaming category" interaction time among desktop users are 14 and 22% respectively, while mobile users spent a whopping 86 and 78% on the same activity
Health and News consumption was highest in Desktop, which explains that "Mobile are devices used for casual purposes, and most often than not "a non serious activity", considering its ubiquitous nature, which is used on the go.. (where users can multi task ).
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