75% of digital spends in US travel industry will be on direct response ( paid search ) ads as compared to online branding campaigns ”
Recent eMarketer report on digital spending by US travel Industry reveals , Priceline and Expedia are the 2 biggest advertisers on Google.And they are not stopping ..Both Expedia and Priceline's Group, including Booking.com, Priceline, Agoda, Kayak and rentalcars.com, shelled out $1.8 billion on digital advertising including search advertising on Google and both expedia and Priceline together will account for more than half of the U.S. travel industry’s digital ad spending for the year.”
Despite the fact that Google has more than 1 million advertising clients, Priceline and Expedia’s digital ad spend would equate to nearly 5% of all of Google’s advertising revenue in 2014,
Digital Spending by the U.S. travel industry last year reached $3.42 billion and is likely to grow 21% to reach 4.15billion in 2015 .With the proliferation of connected and digital devices inclusing smartphones and Tablets online spending by 2018 is likely to hit $6.4billion
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