With Smartphone shipments reaching 107.5 million units between October and December 2014. The smartphone war in China has started to heated up.Global giants like Apple and Samsung will not find it easy going in this country as home grown local smartphone players are set to change the rules of the game and Samsung has already realized that very early .
In Q4,2014 Apple had 12% share of the Chinese smartphone market compared go 7% Q4,2013.., Huawei 11% compared to 10% a year ago and Lenovo's 10% compared to 13% a year ago.In the same time Samsung's marketshare stood at 8% compared to 19% in Q4,2013 which was a decline of 9%. Seldom has a market leader which happens to be a global No 1 smartphone brand seen its share decline to such extent in less than a year.
Meanwhile In what may be the indicator of " disruptive changes in the Chinese Mobile Market,Xiaomi has become the no 1 smartphone brand in China with 14% marketshare . Home grown Xiaomi grew by 100% YoY in just under a year It had 7% marketshare in Q4,2013 which grew by 100% in Q4,2014..and looking closely its very clear. from where it has managed to keep growing at this pace.
According to Canalys, Xiaomi sold 15 million smartphones in China during the second quarter, more than a three-fold surge from a year earlier and eve surpassed older rivals like Huawei and Lenovo.
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