The chart from one of the biggest Mobile Ad networks Inmobi shows the banner conversions across Mobile and tablets across Non Gaming Mobile Apps . The conversation rates ( CTR ) are compared across iOS and Android devices is as follows In iOS Powered Smartphones the top 5 most converting categories Software: 3.3% Weather: 2.6% Travel/Local: 2.4% Shopping: 2.4%Tools: 2.3
In Android Smartphones . The top 5 most converting rates across categories are Software: 3.5% Business:2.8% Education:2.5% Medical:2.2% Finance 2.2%
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