Revenues from Geo Local Mobile Ads set to explode from $6 billion to $68billion in 3 years
The state of Location based marketing might not be growing that rapidly to whet VC funding appetite, but the story is in its infancy and for the location based advertising model to work it needs the Supply Side ( technology operators , last mile developers and and the Demand side which is aided by an explosion of smartphone interconnected devices having advanced capabilities such as location awareness and connectivity
According to U.S. Local Media Forecast 2015 location-targeted mobile advertising revenues is likely to touch$6.6 billion in the U.S.
Another report suggest National brand spending will represent 43 percent of location-based advertising by 2019 according to BIA/Kelsey. That’s about $68 billion – an amount that makes multi-location marketing strategies increasingly critical..
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