The Kantar Media Mobile OS data for last Quarter, Q4,2014 shows how much churn there has been across the most popular Mobile OS platforms across Europe , Asia and North America and how Android is being threatened by iOS for the first time in the history ..
The numbers clearly show that the iphone 6 is having a dent in Android sales . Kantar media latest 12-week smartphone sales figures, for the three months to the end of November 2014, show Android losing share in the U.S. for the first time since September 2013.
Evidently iOS is also taking share from smaller platform players in the U.S., such as Windows Phone (which dropped 1.6 percentage points) and others, likely BlackBerry . In UK Android sales have been hit as as it dropped a larger share than in the U.S., declining 6.7 percentage points year on year. Germany market saw Android sales being hit by 2%Even Android nations have taken a hit, Spain, with over 90% Android shows a marginal 2% fall . Australia it declined by 3% China's Android share dropped by 5%
This is not a huge surprise, given that the iPhone 6 and 6 Plus are Apple’s largest ever iPhones — went on sale starting last September. Yet the Android platform has had larger form factor ‘phablet’ devices for years, so iOS buyers seem to now catching up on their size habbits
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