Find more statistics at Statista
Apple's seem to be loosing its leadership position in the tablet market . Apple was the first to enter this market back in 2010 and seems to have lost their way since its heydays in 2013 when it was in its height of popularity. Tim Cook had termed the dip in sales a speed bump last year. However it seems that this bump is beginning to slowly look like the entire road is bumpy
So how did this happen ? : Blurring of lines between the ipad mini and iphone and original ipad: The ipad mini killed the market for apple. The ipad was the kind of Tablet users liked. Stylishly designed..just the right size.The mini killed this market as " it only served to giveusers the message that even an standard smartphone can be a tablet .Plus the pricing played a big role with the iPhone 6 Plus costing about the same as an iPad mini up front.
This was a typical positioning disaster you cant be everything to everyone. The ipad mini started cannibalizing its own flagship brand . You can see cannibalization of the iPad is shown in a chart from Credit Suiss
ليست هناك تعليقات:
إرسال تعليق