Both China and Japan are almost neck to neck in terms of media ad spending . However China piped ahead of Japan in ad investments by $3.4 billion in 2014.At that point. China today accounts for 31% of Asia-Pacific’s media spending and ranks second only to the US in ad spending worldwide.
The maturing of Asia-Pacific’s mobile ad market made it the 2nd biggest market with investments reaching nearly $2.7 billion.Among the most developed was Japan with accounted for $1.7 billion, or 65% of the region’s total. By 2016, mobile ad spending in Asia Pacific will total $6.2 billion, driven by a surge in growth in China, India and Indonesia. Japan’s share is expected to drop to 43.1%.. as china will continue to see unprecedented growth
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