In south korea, out of 5.7 hours of media usage daily,TV and Smartphones usage now are almost equal .TV usage stands at 88 minutes ,followed by 83mins spend online from a desktop or a laptop .This is closely followed by mobile usage which stood at 81mins and tablets with 38mins
Interestingly the highest number of mobile ads seen by south korean users was via an app,39% as compared to 36% via search engine
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