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TECH GIANTS WITH THE BIGGEST ADVERTISER BASE |
How do the tech giants square up in terms of its active advertiser base ?Comparing the growth in the number of online advertisers between FACEBOOK, GOOGLE AND TWITTER reveals a few interesting stats
Facebook reached a milestone of 2 million online advertisers in february this year This number represents a 33% increase compared with what was reported in July 2014, and is up 100% on June 2013.
Meanwhile Macquarie Research estimates "Google's advertiser base to be 4 million" , although this number would probably be higher given the fact that "Google 's revenue model is based on more direct advertising relationships" across the digital advertising space. Since google does not reveal this data, its not possible to verify the data
Meanwhile last year Twitter had 60,000 advertisers .However this number should increase in 2015 as Twitter has expanded its self serve ads across 8 new geographical markets in Q4, and now has a presence across 28 countries
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