Share of Ad Spending, by Channel
Ad Spending by Channels (source: emarketer)
The above chart shows traditional Ad Spending channels compared with digital and mobile spend. (mobile spends as a part of digital spends). Media Spending across US , UK, Germany and China have been compared.
US tops in digital spending, with $50 billion out of which almost $19 billion is spent on mobile .Mobile spends as a percentage of digital spending is38%
US tops in digital spending, with $50 billion out of which almost $19 billion is spent on mobile .Mobile spends as a percentage of digital spending is38%
China comes 2nd with as Traditional marketing spends tops $39billion,while digital spending reaches $23.8 billion ,out of which mobile spends forms 29% with $7.36billion
UK stands out as the only country where traditional adspends is lower that digital spends.
UK stands out as the only country where traditional adspends is lower that digital spends.
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