Chinese users spends 50% of the total media consumption time on internet access from mobile and web. Chinese users spend 140 minutes online and a further 111 minutes spent on mobile out of a total 6.9 hours of media time .According to a Q1 ,2015 report on mobile consumption trends in china,Inmobi reports that Entertainment and games forms 43% of most activities done on mobile . In china digital advertising is a big influencing factor as compared with TV and other media advertisements and outstrips any other media with a ratio of 3:1 .
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