To market the Xperia Z4 smartphone ..Sony offered James Bond star Daniel Craig a $5 million fee to promote the latest James Bond movie Spectre . However the offer was rejected by both daniel Craig and Director Sam Mendes , as they dint want brand james bond " brand persona to be "affected by any marketing tieups unless Sony's Z4 was indeed the best across its category. Earlier James Bonds movie have had product placement tie ups with KFC,BP, Avis among several others
However in most of bonds movie he is shown to be a using a satellite phone and not a smartphone .
Based on hacked email transcripts " during the last december Sony Hack,it was revealed that producer Barbara Broccoli, the daughter of James Bond movie series creator Albert Broccoli, wanted Sony to bolster its $18 million commitment to marketing Spectre with payments to the cast and crew for using its phones.
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