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TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE |
Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital ad will account for 45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile
French advertisers are likely to spent 23.5% on digital, and 15.5% of this on Mobile .Digital spends for Italy would account for 19%by 2016, while 18.7% of this would be on mobile
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