Top 5 Product categories in australia which are increasingly being purchased by mobile. The no 2 chart tries to find the impact on mobile ads on purchase decesions
The average Australian mobile media consumption stands at 7.5 hours daily, out of which almost 230 minutes are spent on online ,tablet and mobile.TV usage is at 109 minutes while radio usage stands at 83 minutes..
How do Australian users use their mobile to shop and transact online . Here are some data released by Inmobi
1)digital goods formed the highest part ( 48%) mobile shopping among all product categories . These goods were a)paid apps b) subscription services,ebooks, audio books, c)streaming music,, audio and video ,music on demand, d) other subscription based services like online news ,
2)Meanwhile 44% aussies pay theirs utility payments(bills./invoices ) on the mobile
30% of physical goods, including, gadgets, devices, consumer electronics along with clothes and apparel have been purchased via mobile
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