South Korea digital spending is set to be the biggest in the Asia Pacific nations with almost 40% of total media being allocated to digital in 2016,Out of the total digital spends, mobile is expected to form 23% .Australia's digital spending will grow 7% to reach 40% of overall digital spending by 2016 Meanwhile China’s share of digital ad spending in expected to rise to 27% by 2016. Japan's media spends on Digital and mobile is almost identical, with 24% on digital and 21.3% on mobile .
Indonesia and India's digital spending share will touch 12% and 16.3% respectively, with mobile spends out of the digital share is expected to account 4.5% and 12.1% respectively
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