الثلاثاء، 31 مارس 2015
Ultrabooks to form 43% of global notebook sales in 2015
Revenues from e-book sales in US to reach 8.69billion USD,growing over 50%
The Top 10 Brands in US Facebook by followers
THE BIGGEST BRANDS ON FACEBOOK US vs FASTEST GROWINGWalmart ,Subway and Samsung Mobile are the biggest brands on Facebook in terms of total fans, According to socialbakers the fastest growing brands include Falken Tires, Meetville , Hills Pet and Corning |
10 Alternatives to Pinterest for your product promotion
MOST POPULAR PINNING SOURCES |
- Trippy: solely focused on travel,which allows you to discover,recommend ,share
your travel destinations,online reviews including a Q and A feature - Looqiloo ; A new start up almost like Pinterest with video reviews. Allows users to post their reviews across products
- Postwire: like a private version of Pinterest. There are pages with links to products and services, which you can post and share
- Fancy is a combination of pinterest and online store where instead to pinning you can fancy it.Primarily aimed for online retailers
- Pinshoppr a kind of eCommerce engine ,it aggregates Pinterest’s most popular pins, and make it available for sale online
- Pinspire is almost identical to Pinterest in function,design and purpose
- Bo.lt :a combination Pinterest and Evernote
- Curisma; a vertical with focus on technology and gadgets, where users can tag, discover and share purchases
- Bundlr: kind of curation site, allows you to organize your favorite links and embedd them as a bundle ( Bundlr)
- Weaheartit : a combination of Pinterest and Tumblr
Top 5 Waterproof Smartphones by Screen Size
Break up of Sony's Consumer electronics Sales : Smartphones vs Digcams vs LCD
Decoding Sony's consumer electronics break up |
Digital cameras which accounted average 3.5 million sales till 2013 now make up 2.5 million sales in 2014 a decline of 40% .
LCD Tv's have surged big time ,as it recorded 4.7 million units of LCD sold in 2014 q3 compared to 3.3 million in 2013 q2 , increase of 42%. Video cameras have all but dissapeared from Sony's product lines
FY 2015 to see Sony ship 38 million smartphones
Sony Mobile Communications aims to ship 38 million smartphones in fiscal 2015 (April 2015-March 2016), down slightly from 39.2 million units shipped in the previous fiscal year, according to sources at Taiwan's handset supply chain.
The lower shipment target comes as the Japan-based vendor is still overhauling its handset business and has also shifted its focus to the mid-range to high-end segment, said the sources. Despite the absence of new orders from Sony Mobile since the fourth quarter of 2014, Taiwan's ODMs have begun shipping some new models to the Japan-based vendor recently, including the Xperia E4 from Arima Communications, Xperia E4g from Compal Electronics and Xperia M4 Aqua from Foxconn/FIH Mobile.
الاثنين، 30 مارس 2015
Apple's upcoming new model " iPhone 6c and iphone 6s plus" might just have been leaked
Apple's new iphone's 6c, 6s and 6s plus leaked
Apple's upcoming new iPhone's model might just have been leaked. In a post today at 9to5 mac "the photo of the apparent new iPhone , the iPhone6c, and iPhone6c Plus was leaked . According to sources the iPhone 6C is the likely successor of iphone 5c The photo which shows the "iPhone 6c," was published first by a Taiwanese site first, which claims to be an Apple supplier.The iPhone 6C as compared to iPhone 5c has a colorful shell and similar look and feel, however
There are some notable differences that separate it from the 5c though, the cutout for the camera is elongated, hinting that it will get a the same Two-Tone flash found on the iPhone 5s. The cutout for the speakers is also different than that of the iPhone 5c.
The photos come just days after Taiwanese blog Digitimes, reported that Apple will release three different iPhones this year. These would include the iPhone 6s, iPhone 6s Plus, and iPhone 6c,
Selfies " are the heart of " Uniliver's consumer generated " product marketing strategy
Unilever's new strategy is based on " inviting consumers to send in their selfies and product related photos to instagram and Facebook and syndicating that content for use by retail websites .Unilever is the first consumer brand to tap into " user generated " strategy and as a visual tool to help brands stand out from the clutter
Unilever’s Simple Skincare brand is using a new service from photo management vendor "Olapic" to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more
According to Unilever's North American eCommerce head Doug Straton "Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—Ulta.com, RiteAid,com, CVS.com and HarmonDiscount.com—more consumers are exposed to that content.
الأحد، 29 مارس 2015
Luxury Brands Hierarchy Pyramid :
THE HIERARCHY OF LUXURY BRANDS POWER RANKING |
The most high end Luxury brands vs brands which are inspirational. High end brands are the ones that money cannot buy. But the buy but prestige and elusiveness .
According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club
Android Apps set to be available on Windows phone
NUMBER OF MOBILE APPS ACROSS MOBILE OS .GOOGLE PLAY VS APPLE VS WINDOWS VS AMAZON |
While most Android apps are compatible, and some builds even sport a working Google Play Store client. However questions about the legality of the emulation’s implementation and its potential effects on native Windows Phone development have kept the project from being given a green lighty
Nigeria India and South Africa leads with highest Mobile Traffic by Country
Twitter Transparency Report: Top 5 Nations with the highest removal request
Twitter's Most Popular Brand by Followers: Youtube and Instagram among most followed
Active Global Mobile Users exceed Active Internet users : 51% vs 29% Penetration
Global Internet Users vs Global Mobile Users vs Global social media users A recent report from WeareSocial Shows that " global mobile unique users have Crossed online Users ,While Internet users total 3.038 billion with 29%penetration. Unique Mobile users number 3.679 billion, with a penetration rate of 51%.Social media users exceed 2billion,while users who access social media via the mobile number 1.753 billion |
Web usage across continents as per March 2015 : asia vs north american vs africa vs Europe
Twitter launched Periscope, a video streaming App,as it blocks rival Meerkat
Twitter launched a video streaming app called Periscope, which it had purchased in January 2015, .This comes after after reports that it had blocked a rival app called Meerkat..Meerkat relies heavily on Twitter and has become hugely popular in the month since its launch.
Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Sound Ventures, Ashton Kutcher's private equity investment arm.
Meerkat's new round of funding is widely expected to have raised millions of dollars.
The app, which already boasts celebrity users such as talk show host Jimmy Fallon, lets people stream videos that cannot be rewatched.
the difference in Periscope and Meerkat is that unlike Meerkat, Periscope allows users to save and replay videos later,
Search vs Display vs Video : Mobile spending by Category
Search advertising is set to total $12.85 billion from $8.72, a growth of 47% in 2015 as compared to 2014 . Search is further expected to grow to $17.87 billion in 2016 . Meanwhile video advertising is set to grow to $2.62 in 2015 from $1.54 billion a growth of 70% in 2015
السبت، 28 مارس 2015
The Least Trusted vs Most Trusted Companies in US
2015 marks the fifth year of the Temkin Experience Ratings, and this year, supermarkets dominated the ratings.In terms of the most trusted Companies in American Publix earned the top spot, closely followed by Aldi and H-E-B. In addition to earning the top three positions, supermarkets also took five of the top 12 spots. Retailers also performed well, with both PetSmart and Amazon.com making it into the top seven. At the other end of the spectrum, Coventry Health Care, Fox Rent A Car, Comcast, and Fujitsu earned the lowest ratings.
Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.
Revenue from Online Streaming Music to grow 77% to 108 million Euros
الجمعة، 27 مارس 2015
US Mobile Ad Spending to exceed Desktop ads by 2016
Mobile Ad Spending vs Desktop digital ad spending in US |
n 2015 desktop spends is set o decline from an average $30 to $26.59$ . While in 2016 mobile online ads will make up $40 of total ad spends from $28 a grow of 42% as compared to 2015
With strong spending growth predicted again next year – of 41% – mobile will overtake desktops and average 60.4% of digital ad spending and more than one-fifth (20.4%) of total media ad spending, per the forecast.
Better Business Cases, VMware VCP6-DT & more – Firebrand’s new courses
By Sarah Morgan
We are excited to announce the addition of five new accelerated courses to the Firebrand portfolio.
You can now experience Firebrand’s accelerated and distraction free, all-inclusive training on these brand new courses:
- VMware® Mirage [V5.0] and Horizon with View [V6.0]: Fast Track - Only 5 Days
- Microsoft MCSE: Enterprise Devices and Apps - Only 6 Days
- Better Business Cases: Foundation and Practitioner - Only 3 Days
- Microsoft Dynamics AX 2012 R3 Trade & Logistics - Only 5 Days
- Microsoft Dynamics AX 2012 R3 Financials - Only 5 Days
VMware® Mirage [V5.0] and Horizon with View [V6.0]: Fast Track - Only 5 Days
Get the latest version of the massively popular VCP5-DT on this five day course you’ll get your VMware Certified Professional 6 – Desktop (VCP6-DT) certification. Learn how to install, configure and manage VMware Horizon and get access to 24-hour labs and the same hardware you’d find in a real data centre.
Find out how to get VCP6-DT certified in just five days on this official all-inclusive VMware course.
Microsoft MCSE: Enterprise Devices and Apps - Only 6 Days
This brand new accelerated six day course is 50% faster than traditional training! Get MCSE: Enterprise Devices and Apps certified and you’ll learn the skills you need to manage devices in a modern bring-your-own-device BYOD enterprise.
Firebrand is also a Microsoft Gold Learning Partner - that means you'll get access to Microsoft Official Curriculum. Find out why this Microsoft MCSE: Enterprise Devices and Apps course is 50% faster than traditional training now.
Better Business Cases: Foundation and Practitioner - Only 3 Days
Learn how to use The Five Case Model, the UK Government’s best practice approach to planning public sector spending proposals. This model is recommended by the HM Treasury for use in Government departments and Government bodies.
Production of business cases is a mandatory part of planning a public sector spending proposal. If you’re responsible for spending public money, this certification that cannot be overlooked.
Learn how to develop an effective business case on this accelerated 3 day course.
Microsoft Dynamics AX 2012 R3 Trade & Logistics / Microsoft Dynamics AX 2012 R3 Financials
Get training in line with the newest version of Microsoft’s Dynamics AX 2012 R3 on these courses:
On these accelerated Microsoft Dynamics AX courses, you’ll study the Microsoft Official Curriculum (MOC) and get access to exclusive Firebrand R3 material. You'll also sit your exam onsite at the end of your course.
Over 180 courses and counting
Firebrand is committed to developing accelerated courses in line with new technology. To keep up to date with our newest and most cutting edge accelerated courses, you can follow us on Twitter, Facebook and Google+ and LinkedIn.
Firebrand’s portfolio now exceeds 180 accelerated courses from vendors like Microsoft, Cisco, (ISC)2 and CompTIA.
Find out how you can get certified at twice the speed and take a look at our full range of accelerated training.
About the Author:
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry.
التسميات:
APMG,
better business cases,
mcse,
Microsoft,
microsoft mcse enterprise devices and apps,
vmware,
vmware mirage and horizon with view
الخميس، 26 مارس 2015
Projected growth in Global LTE Connections : 2013 to 2018
LTE networks are forecast to increase to more than 500 networks in 128 countries across the world by 2017
By the end of 2013 there were 256LTE networks commercially available across almost 100 countries across the globe. This is forecast to increase to more than 500 networks in 128 countries across the world by 2017, covering half of the globalpopulation by that date against only one in five today.
US travel sector, e-spends led by Priceline Expedia to grow 21% to reach $4.15billion
75% of digital spends in US travel industry will be on direct response ( paid search ) ads as compared to online branding campaigns ”
Recent eMarketer report on digital spending by US travel Industry reveals , Priceline and Expedia are the 2 biggest advertisers on Google.And they are not stopping ..Both Expedia and Priceline's Group, including Booking.com, Priceline, Agoda, Kayak and rentalcars.com, shelled out $1.8 billion on digital advertising including search advertising on Google and both expedia and Priceline together will account for more than half of the U.S. travel industry’s digital ad spending for the year.”
Despite the fact that Google has more than 1 million advertising clients, Priceline and Expedia’s digital ad spend would equate to nearly 5% of all of Google’s advertising revenue in 2014,
Digital Spending by the U.S. travel industry last year reached $3.42 billion and is likely to grow 21% to reach 4.15billion in 2015 .With the proliferation of connected and digital devices inclusing smartphones and Tablets online spending by 2018 is likely to hit $6.4billion
الأربعاء، 25 مارس 2015
Biggest spenders on corporate lobbying :Google's $16.8 million is what Apple and Exxon's spent together
When it When it comes to corporate lobbying there is no one that can spent the kind of money except Google Google spent a whooping $16 billion on Lobbying. This is the highest every money spent on corporate Lobbying
What Google spent on Lobbying on its own, equaled Apple's and Exxon combined spends
Google's $16billion spent on Lobbying on a market cap of $382 million,compared to $4.1 million by Apple and $12.7 million by Exxon Mobile
This is what America's biggest corporations spent on Lobbying last year
- While Google 's $16 million ranked it no 1,Exxon Mobil with $12.7 million spent on Lobbying took the no 2 spot .
- Microsoft with $8.3 million took the third place followed by Johnson and Johnson who ranked 4th with$7.7 million spent on Lobbying
- The 5th place went to Berkshire Hathaway with$7.2 million spends.
- Walmart and Wells Fargo made by the 6th and 7th rank, while Apple with $4.1 million took the bottom spot ranking no 8
Global monthly Active Twitter Users by country
US Digital and Music Streaming revenue surpasses physical CD sales for the first time : reaches $2.9billion,
Pass the Professional Scrum Master Certification exam with these 5 tips
By Sarah Morgan
Get on track for a career as a Certified Scrum Master where average advertised salaries range from £42,000 to £70,000.
But first you’ll need to pass the Professional Scrum Master Certification exam (PSM I). And before you hand over the £100 ($150) exam fee, you need a comprehensive base of Scrum knowledge to stand any chance of passing.
To become a Certified Scrum Master you’ll need to answer 68 of the 80 questions correctly in 60 minutes. That’s a passing score of 85% or more.
So, to pass the Professional Scrum Master Certification exam first time – take a look at these 5 tips:
1. Read "Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust"
Written by two of the biggest names in the industry - Ken Schwaber (founder of Scrum.org and Scrum co-creator) and Jeff Sutherland (Scrum co-creator) – this book is a concise and authoritative introduction to Agile and Scrum software development. It’s rated highly too – with 4.5 of 5 stars (28 Amazon Reviews) on Amazon.com
Managers and senior management short on time will find this an especially rewarding read due to its minimalistic and to-the-point style.
It’s also ideal for beginners as terminology is clearly defined and numerous examples are provided detailing how companies have used Scrum to cut software development overrun.
In fact we like this book so much at Firebrand we included it for free on our 2 day Scrum Master course!
Software in 30 Days: How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust Paperback – 27 Apr 2012 - ISBN - 9781118206669
- Paperback – £16.58 (Amazon.co.uk)
- Kindle – £14.99 (Amazon.co.uk)
For even more reading, take a look at the Official Scrum Guide (another great free resource from Ken Scwaber and Jeff Sutherland).
2. Make the most of the Scrum Open assessment
You’ll find an incredibly useful testing resource on Scrum.org entitled the – “Scrum Open assessment”.
The Scrum open assessment is an official Scrum.org tool for validating your knowledge (before you commit to the real exam). This practice assessment consists of 30 questions, randomly selected from a larger pool, in which you have an hour to complete.
Before you take the Professional Scrum Master Certification exam, we recommend you repeat the open assessment until you feel comfortable completing it in under twenty minutes.
Remember – the real PSM I assessment has 80 questions, and only 60 minutes in which to answer them. Don’t attempt the PSM I exam just because you can pass the Open assessment, you’ll still need to do your background reading.
Several Scrum professionals even note that some questions found on the open assessment actually appear within the PSM I exam.
The Scrum open assessment completely free but you’ll need to register on Scrum.org first.
3. Did you forget about burndown charts?
Burndown charts display the remaining effort for a given period of time and are used in Scrum to track product development.
But it can be all too easy to neglect burndown charts as they no longer appear on the official Scrum Guide. Despite this, those taking the Professional Scrum Master Certification still report encountering questions related to this elusive subject.
Neglect this topic at your own risk - you could still find questions relating to it on your Professional Scrum Master exam.
For a comprehensive introduction to Scrum burndown charts, take a look at this article.
4. You can use Google in the exam, but it would be a mistake
Use a search engine during this online exam at your own peril. If you find yourself searching for answers online whilst you’re taking your Scrum Master Certification exam you clearly haven’t revised enough!
It’s also highly unlikely you’ll find answers to your questions, let alone reliable ones. Plus, with only 45 seconds to answer each of the 80 questions in the PSM I exam, you just don’t have the time to waste.
You need the knowledge to be able to answer the questions quickly, without stalling and especially without trawling the internet for clues to the correct answer.
5. Participate in the Scrum.org forums
The Scrum.org forums are great to browse over a cup of coffee or on a break from your Scrum revision. You’ll find hundreds of fellow Scrum students and certified professionals alike discussing Scrum and agile methodologies.
Forums are a great way to ask questions too specific for Google (but remember to validate the information you get!) and a brilliant place to network for both certified and uncertified Scrum Masters.
You don’t need to sign up to read the forums, but to participate you’ll need to create a free account. Get on the forums now!
The Scrum.org forums |
Self-study not working for you?
Effective self-study doesn’t work for everyone. If you’re one of the professionals that needs the Scrum Master Certification quickly, without the commitment to self-study, take a look at Firebrand’s 2 day accelerated Professional Scrum Master (Agile) course.
Related articles:
- Win Free Training for Life with Firebrand
- What is Agile Product Ownership and how does it work? SCRUM
- 10 great benefits of Scrum Master certification
About the Author:
Sarah writes for Firebrand Training on a number of IT related topics. This includes exams, training, certification trends, project management, certification, careers advice and the industry itself. Sarah has 11 years of experience in the IT industry.
US Credit Card Debt from 2010 to 2014 in billion dollars
"top 5 facts on global tablet sales : The Story in charts"
Europe's tablet ownership to rise 400%, UK to lead tablet ownership with 55% penetration
Forrester Tablet Ownership In Europe To Rise 4x In 5 Years — 55% Of Region’s Online Adults Will Own One By 2017, up From 14% In 2012 |
Forrester is predicting tablet ownership in Western Europe will quadruple by 2017 — with the percentage of online adults owning a slate projected to increase markedly from less than a fifth (14 per cent) last year to more than half (55 per cent) in 2017. " Among Europe UK will lead the Tablet adoption with 57% penetration of Tablet by 2018
Tablet ownership by nations : Top 5 countries with highest tablet penetration
TABLET OWNERSHIP BY NATIONSThis statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19% have the highest penetration of Tablets with 24% |
Companies with the biggest spends on Research and Development: Top 10
الثلاثاء، 24 مارس 2015
Post Campaign Action by mobile users: Finance advertisers vs Others
Mobile ad Campaigns across Financial vertical :Top 3 call to action by users
Mobile Ad Insights on Finance vertical :engagement time vs demographics
Out of 78% mobile penetration in France, 24% have smartphones ,21% Tablets
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