‏إظهار الرسائل ذات التسميات E-Commerce. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات E-Commerce. إظهار كافة الرسائل

الأربعاء، 25 فبراير 2015

Japanese Digital Shoppers Still Prefer PC to Smartphones

smartphones vs PC shopping
As connected devices continue to power online shopping and mobile commerce across the world . One country has  been an exception .Japan consumers still favour the good old PC . 

Infact PCs are the overwhelming favourite for digital shoppers in Japan, according to latest research study conducted in Jan 2015 by  Lifemedia Research Bank. Nearly nine in 10 digital shoppers said they used PCs for the purpose, vs. 22.6% who used smartphones and 5.5% who used tablets. -A majority said they preferred to shop on a PC, with only about a third declaring a preference for smartphones. - .

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الثلاثاء، 13 يناير 2015

5 ways of Minimising ecommerce conversion bounce rate

"The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked."
Why consumers abandon ecommerce

5 WAYS TO REDUCE E-COMMERCE BOUNCE RATE

1) show delivery and payment options upfront at the beggining of the checkout process

2) if your offering discount .. or voucher ... show it on the left side of " the product ( a heat map study shows that " users spent 40% of the time on the left side of the website

3) mention in bold and H1 tags if Shipping is free.. if not show this during checkout process when customers have already selected your product

4) For users selecting multiple product, make the process easier by  allowing users to save the product as they " check out

5) Show customer support number across all pages

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